Kitchen Shopping Experience

Responsibilities: All strategy, all UX, all UI, all user testing

 
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Overview

50% of TreeHouse's leads come through online form submissions. Over the course of a year, we've been analyzing the performance of all individual project pages, heat-mapping, and collecting user feedback. When the opportunity of rethinking the Kitchen Design project page presented itself, I was jumping at the bit. Our primary goals were to elevate the overall design quality, create a higher focus on customers preferred content (i.e. galleries & installations), create a streamlined mobile experience, increase conversion, and introduce a new instant estimate feature. 

 
 

Before

After

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We are still in development on this project, with an estimated launch of Feb 2018.