Kitchen Shopping Experience
Responsibilities: All strategy, all UX, all UI, all user testing
50% of TreeHouse's leads come through online form submissions. Over the course of a year, we've been analyzing the performance of all individual project pages, heat-mapping, and collecting user feedback. When the opportunity of rethinking the Kitchen Design project page presented itself, I was jumping at the bit. Our primary goals were to elevate the overall design quality, create a higher focus on customers preferred content (i.e. galleries & installations), create a streamlined mobile experience, increase conversion, and introduce a new instant estimate feature.
We are still in development on this project, with an estimated launch of Feb 2018.